This branding was designed for a fictitious, high-end diving company that operated all over the world.
The logo combines two iconic elements associated with diving: a compass and the glass of a vintage diving helmet. These references help immediately communicate the brand’s connection to exploration and the underwater environment. In addition to this, I combined two different typefaces to create a unique custom font, refining the letterforms to feel more cohesive and intentional. This hybrid type approach was designed to reflect the fluid, shifting qualities of water, helping to reinforce the overall identity of the brand.
