Full branding project for a South Wales construction company, Delyn Construction. "Delyn" means harp in Welsh, so I explored ideas incorporating the 'D' in Delyn as a harp motif.
Initial design development.
Researching common colour tropes in construction branding, I developed several colour variations, including options inspired by the Welsh flag.
As slate is a staple material found in Wales, I decided to use it as a texture behind my two favourite colour options.
The effect gave the brand a more high-end feel, and the client responded positively to the direction. However, there was concern that the shape of the “D” could be misread as a “V,” resulting in “Velyn Construction.” To address this, I refined the logo by adjusting the form to create a more upright and clearly recognisable “D” shape.
Final symbol shape texture and chosen colours
The final brand system used a light and dark colour mode. The default version featured a dark background with a light logo, with an alternative option of a light background and dark logo for flexibility across applications.
The 'D' shape itself also served as a branding symbol for smaller website and social media icons.
