Barking & Dagenham College -
Summer Campaign 2025
This Summer Campaign aimed to encourage potential students to enrol at the college over the summer, and spanned across out-of-house material including bus stops, bus supersides and London Underground ticket gateways. Alongside a Digital Campaign across social media and Google PPC ads.
The out-of-house advertising maintained a consistent look and feel to reinforce the messaging and become familiar. A range of photographs of students of all ages were used in the imagery to appeal to a wide audience and remain inclusive.
The yellow arrow design was used to symbolise development, journey and to guide the viewers eye through the key points highlighted in the copy.
The Digital Assets were split into ages 16-19 and Adult (19+) targeted ads with square and portrait versions created for in feed and stories on Instagram, Facebook, Tik-Tok and Snapchat.
16-19 Digital Assets
Adult (19+) Digital Assets
