As part of the end of year shows at Hereford College of Arts (HCA), a brand identity was produced to help promote the exhibitions. Using original artwork by Illustration student Amalia Goga (@stillnotoriginal) I created two variations of the brand to represent the degree level show and college level show.
A range of posters, leaflets, private view invitations and social media content was produced for the exhibition. Almost all of the printed material was printed on a RIZO printer. This specialist printer is somewhere between a digital screen printer and photocopier, giving the design a more vivid and personal feel due to the sometimes imperfect result.
The original artwork above, on the white background, uses softer colours and has additional lines around the illustrations. These were removed to simplify the design and avoid any printing isues. The colours were made more vivid and some text altered to become clearer. I converted the illustration into a vector to make it more versatile, allowing the characters to be pulled from the design for internal signage and a landscape version and animated video to be created.
The college level exhibition was across two campuses and required additional signage welcoming visitors to each campus while highlighting the exhibition also ran at the other campus.
