Barking & Dagenham College - Summer Campaign
Each year, Barking & Dagenham College (BDC) launches a dynamic summer campaign from June to September to boost student enrolments ahead of the new academic term. The goal is to attract as many students as possible to start their courses at BDC, targeting both 16-19 year olds and adult learners. To reflect the diverse student body, our campaign featured real BDC students in the designs, showcasing them across a variety of locations throughout the borough—including billboards, bus supersides, bus stops, and underground stations.
This project involved photographing actual BDC students, who were recruited from classes, student lounges, and around the college to represent the face of the campaign. We worked to engage students, ensuring they felt excited about participating, while also managing permissions and obtaining Parent/Guardian consent where necessary.
