This branding concept was a response to a callout for a new logo for h.Energy, an annual sustainability festival based in Herefordshire.
I incorporated visual elements relating to both sustainability and energy, such as batteries and wind turbines, to reflect the festival’s core themes. I also used a green colour palette to reinforce the environmental focus and conducted research into the festival to better understand its values and purpose. This helped ensure the design was relevant, meaningful, and aligned with the identity of h.Energy.
